Growth suite & conversion settings
Configure the business goal, lead qualification, booking behavior, experiments and conversion workflows.
Goal-based assistant
Select whether the assistant should prioritize lead generation, demo booking, customer support, product selling or a custom objective. The goal changes how the assistant prioritizes questions and calls to action.
Lead qualification
Create qualification fields such as budget, company size, timeline and use case. Each answer can contribute to Lead Score, letting your team prioritize strong opportunities.
A/B experiments
Test system prompts, welcome messages, CTA text or widget header copy. MBio assigns visitors to weighted variants and measures conversion so you can improve based on evidence.
Long-term memory
Optional visitor memory can preserve a short business-relevant summary across sessions. Keep it disabled unless it supports your use case and your privacy policy clearly explains the behavior.