Analytics, attribution & funnels

Measure conversations, leads, conversion, intent and custom funnel performance across your websites.

Core metrics

Conversations: visitor threads created during the selected period.
Leads: visitors who submitted contact information.
Lead conversion: leads divided by conversations.
Quote requests: visitors asking for tailored commercial follow-up.

Attribution

Use UTM source, medium and campaign plus landing-page context to compare where productive conversations originate.

Funnels

Build funnels such as Widget opened → Message sent → Qualified → Lead → Booking. Funnels expose the largest drop-off so you know what to improve next.

A/B interpretation

Do not choose a winning variant after only a handful of visitors. Run tests long enough to collect useful evidence and monitor guardrail metrics such as handoff or support quality.