Conversations & AI summaries

What a conversation contains

Each conversation can include the transcript, site, visitor ID, source page, UTM attribution, detected intent, lead score, status, human takeover state and channel.

Conversation intelligence

MBio can summarize the discussion into pain points, objections, intent and a recommended next action. Use these signals to understand the opportunity quickly without rereading every message.

Visitor context

Current page, referrer, campaign and device context help explain why a visitor contacted you and can improve the relevance of the assistant response.